Reasons Why Your Digital Reputation Matters In 2020
If you are running a local business, then it is highly likely that you are also operating a website that represents your company. In addition to that, you probably maintain several social media pages. Of course, these are important digital marketing strategies. They help establish an online presence, which allows you to reach a much wider number of people that can convert into paying customers.
The main challenge of implementing online presence, however, is that you need to work on reputation management. In other words, establishing a business presence online isn’t just about showcasing what product or service you offer. It is also about keeping an eye on your online marketing campaign to make sure that your business isn’t tagged as unreputable.
The question then becomes: In what way people might perceive your business as unreputable online? There are several reasons. For instance, when someone writes a negative review about your product or service. Another is when a site visitor posts negative feedback about your website he believes to have been compromised with malware.
If you do not have a digital reputation management plan, your online marketing effort might be put into waste, given the negative reviews or feedback your business receives online.
The above scenario leads to the following questions:
(1) Will my business’s digital reputation matter? (2) Will the online perception of my business create an impact in the real world?
The answer to both questions is Yes. And here are some of the reasons why:
More and more customers are going online. As the access to the internet has become way easier than ever through mobile devices, the information about your business can easily be accessed and shared with a much bigger number of people, including the negative reviews.
More and more businesses are going online. If the nature of your business is B2B; in other words, your clients are business entities, then it is going to affect your business performance if they perceive your business as unreputable.
Negative information is easily accessible and could remain accessible by people, including your prospective clients, for a long time. For instance, reviews are index-able by search engines. Meaning, whatever negative sentiments that are written about your business, they could stay in their index for a long time – ready to be retrieved and returned to those who are searching for it.
Thus, digital reputation matters in 2020 and beyond as the mismanagement of it can negatively impact your bottom line.
That said, you must dedicate time to work on your digital reputation management. This will help in keeping your business online reputation healthy. A digital agency can help you with that.