Planning to build a new website for your local business in San Diego? Before you give the go signal to your web developer, here’s an important question that should be addressed: Is the new website you are creating mobile responsive? If not, it makes sense to devote some time to go back to the planning stage and discuss it with your developer. Websites should be mobile responsive since is tremendously helpful for SEO – whether a websites target market is local or nationwide.

Here’s mobile responsive importance for SEO in San Diego:

Search engines love it - A big chunk of website traffic comes from search engines. This is one of the reasons why Google has emphasized the importance of website mobile-friendliness. In fact, in April 2015, Google expanded the use of mobile-friendliness as a ranking signal. In simple words, those websites that are mobile friendly (which also means mobile responsive) have higher chances of better ranking in search results. In one of its latest announcements, Google is set to boost mobile-friendly algorithm, which happened at the end of last month in May 2016. Attaining these snippets about mobile responsive importance for SEO in San Diego any business owner can see why a website needs to be Mobile-Friendly.

Mobile users are increasing - Another important consideration to keep in mind when building a mobile responsive website for SEO is the rapid growth of mobile users. According to a report presented by Statista, the number of smartphone users in the United States will reach 236.8 million in 2019 from 190.5 million in 2015. Chances are, there are more potential customers in San Diego that will be browsing your website through mobile devices these days. In fact, as early as 2014, Google officially confirmed that more searches are now on mobile devices than desktop. In the US alone, there are over 31 million internet users rely solely on mobile devices for digital access.

User-friendliness results in better ROI - A website that is not mobile responsive usually will have the same appearance when viewed on a mobile device as viewed on desktop. The difference is that the content shrinks to fit on a mobile platform, causing website elements - fonts, buttons, etc - to become even smaller. In other words, it is not user-friendly and that negatively affects the conversion rates (visitors converting into paying customers). With mobile responsive design, the content takes shape fitted for that particular mobile device (Smartphone/Tablet) without ruining the websites aesthetic elements and functionalities. The result is that you have a website that is user-friendly, easy to navigate, and with clear call-to-action elements, which are key factors for better return-on-investment. If more ROI doesn’t paint a picture of mobile responsive importance for SEO in San Diego, we don’t know what will.

Building a solid digital business presence

If you want to reach more targeted customers for your business, consider mobile responsive importance for SEO in San Diego, CA. There is one SEO company in the area that many businesses trust for their local SEO campaigns - Blackwood Industries. Our company can help build a solid online presence for your business digitally.