Based on the data published by Statista, the number of online shoppers worldwide will be 2.14 billion at the end of 2021. That is 27.6% of the total global population.The trend is expected to continue in the years to come.
So, what do these numbers say? It implies that businesses not establishing an online presence will likely be left behind. Gone were the days when companies relied heavily on conventional media – TV, radio, and print.
Establish a space online that you can have 100% control – a website. A website is your unique space on the internet where prospects and repeat customers can visit round the clock and perform transactions. It is a crucial element for your small business to thrive and succeed. It is the only online platform where you can have 100% control. You can integrate payment processing and do the needed tweaking of codes in the backend to achieve your business goals.
Harness the power of content marketing. Yes, it is a cliche, but let me say again that, content is king. You have to take advantage of content development as it is a primary driver for engagement, reputation building. And, as opposed to direct-selling your products, content marketing allows you to educate your prospects with information they find valuable.
Engage with followers through blogs. A blog is a platform that you can readily integrate into your main website. You can upload updates on it with ease. It is where you can publish about what’s up with your business – the latest deals, new product launches, company news, brand awareness campaign, etc.
Increase organic traffic. The way to do this is to optimize the content of your website for search engines. A few tweaks on the title tags, meta description, among others, can make your small business marketing in San Diego more effective in reaching your target audience.
Be reachable to local customers. It means improving your local presence thru business profile submissions across local listing websites. But it is imperative to note that some business directories do not accept content from businesses they deem unqualified for young audiences. So, be mindful of your options so as not to waste time.
Advertise. Your small business marketing would not be complete without incorporating paid advertising strategy in the form of pay-per-click (though you can try this later on). It is efficient when it comes to branding and guiding prospects down to the sales funnel.
Online looking for a company that offers small business marketing, San Diego? Contact us today at (858) 605-2806