Reputation management marketing is important for a company in San Diego to succeed. Whether your business has a global reach or just caters to local customers, you face the challenge of sustaining your business’ good reputation. Good reputation is key to keeping your business afloat and thrive in a competitive industry.
Keeping your social media accounts current. The number one reason why you should keep your social media accounts updated is to let people know that your pages are run by real people – they are not just some random dummy accounts. In doing so, you create a reputation that you really mean business. Of course, another reason would be to use them as your channel to let people know right away whenever you have a new product or service to launch.
Being responsive to reviews. Give thanks to those who write favorable reviews about your company – each of them. But you should not take negative reviews – if there is any – for granted as well. You respond to negative reviews most nicely and professionally. Responding to negative reviews allows you to air your side, but also opens an opportunity to further improve your product or service.
Answering inquiries promptly. Prospective customers send inquiries when they are looking for particular information not readily available on your website. You should answer them promptly. If it takes a bit of time, set-up an auto-responder that informs the sender about the time the call (or message) is returned.
Delivering what your business promises. When you are sending out promotion and giving out prizes for a newly-launched product. Make sure that you keep your promise. Say what you mean and mean what you say.
Engaging in online communities. How do you engage in your community? To take part in the discussion that matters to people and businesses. If you are an expert (or at least knowledgeable) about something important to the community, share your knowledge about it by joining, speaking in forums, among others.
Blackwood Industries can help you establish a strategy on how to better perform a reputation management marketing for your San Diego business.
For inquiries, call us today (858) 605-2806.