In today’s digital age, your website is your virtual front door... and the primary method hospitality companies have of attracting guests. Many hotels make the mistake of designing sites that are visually appealing but lack strategic elements designed to guide and prompt users to make a conversion.
At Blackwood Industries, we focus exclusively on the hospitality industry, so we have a deep understanding of your needs—and that of your visitors as well. Our websites marry the conversion-focused goals of the owner or management group with the best-in-class user experience found at many high-end design firms, resulting in a tailored experience that benefits your business and the consumer. Offering much more than just good looks, our websites are designed and developed with best-in-class practices for SEO, user experience, analytics and content management.
- Custom You won’t find cookie-cutter designs here. All of our websites are built specifically for your hotel via a collaborative design process.
- Cutting Edge All of our websites are developed with the latest technology — from HTML5 to CSS3 to responsive design, using technology that will ensure your website’s viability for years to come.
- Guest-Centric We design your hotel’s digital presence to serve the needs of the guest, ensuring that your potential customers can get where they want, when they want.
- Social Make it easy to connect with potential guests, wherever they are. Social sharing features come standard on every website build so that guests can easily like, +1, follow or pin content as desired.
- SEO Every website is designed with best-in-class Search Engine Optimization (SEO) practices to ensure that your hotel is best primed to be found in search engines like Google, Yahoo! and Bing.
- Control Using your website shouldn’t require a special degree. Our content management systems are intuitively designed to allow users to add and remove text, images and promotions with ease.
- Bookings Our websites are designed to easily integrate with the Site Minder Booking engine.
- Analytics Analytics software is installed on every client build. Our team can provide regular reporting to make sure that your efforts stay on track.
- Support Clients have access to round-the-clock support from a dedicated client services team for all marketing initiatives, in addition to dedicated technical support for any issues that may arise.