What Is A Digital Presence?
Like street signs or billboards do offline, digital presence ensures that customers who search online find their way to local businesses in person. To succeed, every business in the world needs a strong digital presence.
A complete digital presence includes: Website, Organic search ranking, Social media profiles & posts, Customer reviews and Online directory or business listings
Why is it important?
Today, 4 in 5 consumers search for local businesses online. When consumers find incorrect information about a business online, 73% lose trust in that business. And, incorrect information abounds — a 2013 study found that up to 40% of location info online is wrong!Why is so much information incorrect? There is no permanent record or single source of location data online. This is a HUGE problem that we can help solve. Blackwood Industries helps small businesses take control of their digital presence by:
Getting listed everywhere on the internet
Correcting and enhancing your information
Keeping your digital presence fresh with real-time updates
Tracking the performance of your business listings
Incorrect or incomplete information online causes small businesses to lose potential customers at a cost of $10 billion per year.
On average, 2 in 3 business listings contain incorrect information!
It is very critical that the exact same business name, address, and phone number are listed on every possible digital directory and map. Even if this doesn’t seem like a problem to you, inconsistent citations can seriously confuse search engines and hurt your SEO.”
“To solve the problem, we can help you get listed everywhere, correct listings with bad data, and control how your business shows up everywhere online
73% of consumers lose trust in a local business when they find incorrect information about that business online
It’s not just about correcting wrong information. We also provide you a clickable featured message, which you can use to highlight special offers or updates, up on every one of your listings. We will add in rich content like your logo, staff bios, photos, and hours of operation.